Real talk? Naming your business or product is harder than naming your kid.
In the last 7 years, I’ve worked with hundreds of business owners, and I’m almost certain at least one grey hair on their head was dedicated solely to naming their business. They had another couple from trying to figure out how to sell stuff without sounding like an As Seen on TV commercial. And that's why I made it my mission to bring personality back to business.
Give your business the best first impression possible. (You get one shot. No pressure.)
Choose your perfect name from a list of pre-vetted options that are trademarkable and domain and social media ready.
Avoid a potential legal or PR nightmare from infringing on another trademark or going viral for all the wrong reasons. (Please ask me for horror stories.)
Focus on building your brand instead of brainstorming for the perfect, available name. Your friends called. You're driving them crazy.
Passion for Damn
Good Names.
I’ve been naming businesses and products for over 6 years as a branding consultant. I’m a copywriter by trade with a background in journalism, and naming is my JAM. It’s the smokey sweet blend of research, strategy, and small business that I can’t get enough of.
Strategy + Storytelling. It wins every time.
What will a pretty name get you in today’s crowded marketplace? Uh, forgotten. That’s pretty much it. Great names marry strategy and storytelling, and delivering on multi-layered names with staying power is my thing.
Process that's proven itself. Over and over again.
Not one single person has time to chase after a creative for a deliverable. And that’s why I bring a rock solid process based on my experience working with companies all over the world. Oh, and flat rate pricing. Because math sucks. #changemymind
Step 1: Put on your most BOSS playlist. We gotta do this right. Step 2: Email me at laura@propernaming.co, and prepare to get down to business.
We’re gonna keep it simple. You’ll make a 50% down payment on your project total to secure your booking and get the creativity train rolling. The remaining 50% is due upon project completion. I accept all major credit and debit cards through PayPal. And sometimes chocolate.
A revision round is any single list of constructive feedback, revisions, or changes following a presentation. Each package includes the standard number of revisions that we’ve found to be effective in delivering a great product to our clients. In the rare case that you might want additional revision rounds, we’ll ask if you’d like to add it to your project invoice at a prorated rate.
In my experience, 98% of businesses need the Standard Company Naming package to feel confident that they’ve “explored all options.”
If you decide you want to upgrade your package before we begin, we can always update your invoice. Once we get started, we’ll have to complete the package that you’ve chosen.
I’ll bring the guac. You bring the booze. I like to keep it straightforward and as efficient as possible, so you can use your bandwidth to do what you do best...Innovate. The most important thing is to communicate and provide feedback in a timely manner, so we can keep that creative momentum driving us towards the end zone.
Thanks for shooting me an email. Barring a zombie apocalypse, you can expect me in your inbox within 24 hours. Can we synchronize our watches? (I've always wanted to do that.)